It's nice to know that enough time has passed since the last time Harvey Keitel worked with Martin Scorsese that he is currently not above propagating Italian-American stereotypes in order to hawk soft drinks. Everybody's gotta work.
That being said, Keitel certainly is in full-on creepy old guy mode in Gatorade's newest commercial. The way I see it, Derek Jeter isn't so much compelled to run towards second base as he is to run away from Harvey. (If Jeter's the go-getter this advertisement might have us believe he is, why wasn't he able to stop the Red Sox from sweeping the Yankees in historic fashion over the weekend? Maybe he should have volunteered to pitch a few innings.) But my favorite aspect of the spot is that the Angels' John Lackey had no problem participating in a nationally-broadcast television commercial in which he is referred to as a "schmendrick". And Anaheim* fans continue to wonder why their team gets no respect.
(*That's right--just plain, soulless Anaheim, not "Los Angeles of Anaheim". One team can't be from two different cities that are 30 miles apart from each other, thank you very much.)