Monday, February 12, 2007

Now 'The Today Show' Will Never Win the Super Bowl

Former NFL running back Tiki Barber (y'know--the Barber twin who didn't win a Super Bowl) is set to become an NBC television personality, a hiring that is scheduled to be formally announced by NBC in a press conference on Tuesday. Barber, who will begin his new job in April, will be a news correspondent for “The Today Show” and is expected to have a role in the NBC’s Sunday night football broadcasts.

Personally, I think this is a very risky signing for NBC, particularly with regards to "Today". Barber has said that rather than being another ex-athlete who sits on a panel and pontificates about the game he used to play, he wants to be a "do-it-all" broadcaster...specifically citing "Today" co-host Matt Lauer as the type of broadcasting personality he hopes to become.

How can the network not see the writing on the wall? He might be all smiles and "no regrets" on the surface, but you just know that to retire after one of the best seasons of his career without a Super Bowl ring is just eating Tiki up inside. It might not happen right away, but sooner or later that repressed rage is going to fry some circuits in Barber's brain, leading to an altogether deadly Single White Female situation between him and Lauer, the unwitting object of Tiki's misdirected obsession. I don't see this turning out well for anybody...particularly Meredith Viera, whom Tiki might very well end up killing with a shoe. Tune in this spring!

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